Affinity Programs

From CFUW Press Agency, September 24, 2013

In providing additional benefits for members and in order to find new sources of revenues (other than membership dues) to support the organization's financial sustainability, CFUW has sought out affinity programs and partners.


Affinity Programs are defined as products or services that come with a cost saving discount offered to members. In some cases, they provide revenues to the host organization. In our case, CFUW endeavours to find affinity partners  who not only offer discounts to our members but offer us  some revenue from sales. While CFUW offers these services to its members; the services are suggestions only and may not suit everyone.


CFUW now has three affinity partners: The Personal Home and Auto Insurance; CARP and Expedia CruiseShipCenters, Ancaster-Dundas.


The Personal Home and Auto Insurance offers a discount to our members for home and auto insurance as well as contributing an administration fee to CFUW for each policy signed. The Personal has been 100% dedicated to home and auto group insurance since 1974. They are a Canadian organization and a partner to almost 700 of Canada's associations and organizations. Their customer retention rate is at 97%, which is a testament to the valuable savings and customer satisfaction they provide to their policyholders. They are a direct writer and therefore do not use the broker insurance model, rather they have several client care centers and an extensive network of claims advisors located throughout Canada.

Each of the Personal's Client Care Centers is staffed with licensed, professional insurance agents who can provide our members with insurance expertise and a quote for home and auto insurance needs. The Personal's claims service is available 24 hours a day, seven days a week, also by calling one toll-free number from anywhere in North America. Every client has access to a team who are available to help 24 hours a day to dispatch a local claims advisor to assist.  For example, if one is the victim of a fire, water damage or a break-in, the Personal will help the person find a place to stay, secure the broken locks in the homes, temporarily board up a broken window and even provide emergency funds if necessary. If one is involved in a car accident, The Personal can send a tow truck and ensure that one is moved to safety.


Here is what Loretta Mulligan, member of CFUW Milton, has to say about The Personal:


"I have been a Personal auto insurance customer for over 30 years and have been very happy with them. I never changed because no other company could match their prices. Imagine my surprise that when I told them I belonged to CFUW I got a great reduction of $300 per year.  I should have called them last year!  I've now switched my home insurance to them as well and saved $300 on that policy too. Great service people too. "



The second affinity program is with CARP, a non-profit organization committed to advocating for a New Vision for Aging Canada. It offers CFUW members a special rate for membership, including a subscription to Zoomer magazine. For every member of CFUW who becomes a member of CARP, CFUW receives a $10 royalty. CARP offers discounts on such items as hotels, Via Rail, roadside assistance, car rentals, Goodlife Fitness, etc.



The most recent affinity program is with Expedia CruiseShipCenters, Ancaster-Dundas which provides discounts to members on cruises, land and air travel. For 2014, Expedia Cruise Ship Centers Ancaster-Dundas will be offering a unique travel opportunity for CFUW members: the CFUW Literary Legends Cruise. The hosted trip consists of a seven day transatlantic crossing from New York City to Southampton aboard Cunard's iconic Queen Mary 2 followed by a six day land excursion to Stratford-on-Avon and London. The group will spend three nights at each destination with the option to extend the visit in London.


The Queen Mary II will depart New York City on May 16, 2014 and during the crossing, Dr. Graham Roebuck, internationally respected scholar of literary history, will be conducting talks and informal discussions focusing on the Golden Age of English, the era of Shakespeare, Donne, Jonson and Milton. Upon arrival in Southampton, the group will board a luxury, air-conditioned coach accompanied by a professional Tour Director and travel to Stratford-on-Avon. Highlights of this portion of the trip include sites rich with historical and literary associations such as Stonehenge and Oxford en route to Stratford, and while in Stratford, guided trips to Anne Hathaway's Cottage, Shakespeare's birthplace, Hall's Croft (home of Shakespeare's daughter) and New Place (the home where Shakespeare died). The group will see two plays at the Royal Shakespearean Theatre and it is also hoped that a tour of the theatre can be arranged. Throughout the visit, Dr. Roebuck will be providing insights and commentary regarding the sites which are viewed and the plays seen. After three nights in Stratford the group will travel to London via Bladon and the Cotswolds. Excursions in London include a half-day tour of the city as well as the opportunity to see at least one show. Dr. Roebuck also hopes to conduct a walking tour of Elizabethan London and a tour of the Globe Theatre. (Please note that the exact itinerary will be announced closer to the departure date.) After three nights in London, the group will depart on May 29.



*Cruise fare starting from: $1214 Inside | $1423 Oceanview | $1566 Balcony

*Land fare starting from: $2175

* Pricing is in Canadian Funds, per person based on double occupancy. With regard to the cruise pricing, taxes of approximately $52.00 are not included. Transportation to New York and return from London is not included but can be arranged. The cruise and land excursion may be booked separately. A minimum of 25 quests is required in order for the trip to be accompanied by Dr. Roebuck.


Contact Information:


For further information regarding this exclusive group offer, please contact Elizabeth McCallum at:



1685 Main St W

Hamilton, ON, L8S 1G5 

Telephone: (905) 628 1529 or (905) 540 8747

Toll Free: 1 (866) 431 0130.